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Showing posts from April, 2026

Music Video Psychology: How UMG Uses Semantic Priming to Script Love

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The Hidden Script: How Music Labels Map Your Heart About ten years ago, I did a deep dive into the semantics of how major labels like Universal Music Group (UMG) use music videos to paint a specific picture of society. Have you ever noticed how your favorite artists seem to repeat the same tragic romantic patterns on screen? I call this "societal painting," where visual mirroring creates a psychological condition that affects how we view the world. It’s not just mindless repetition; it’s a form of "semantic priming" designed to give you ideas without your conscious recollection. I see this clearly when comparing the visual hue and themes of videos like Taylor Swift's "Trouble" and Eminem's "Love the Way You Lie." Both artists had public reputations for "poor" romantic histories, and their videos are systematically used to portray the dismantling of love. By boguarding the concept of love and having these artists create their own...

The Collective Unconscious in Media: Decoding Points of Realization

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Have you ever been driving and noticed you turned on your high beams exactly as an artist sang the word "headlights"? Or maybe you jumped out of bed to grab a snack right as the lyrics mentioned opening a package. These moments feel like "schizophrenic nonsense" to the average observer, but I believe they are something much deeper. I’ve spent years exploring the Unconscious Mind in Media , looking for what is hidden in plain sight. In my early work, I began to outline a framework for understanding how our favorite songs and movies might be part of a larger, collective dialogue. I call this the study of the Collective (Un)conscious , where our internal world and the external media landscape begin to mirror one another. A fundamental part of this experience is what I call a Point of Realization (POR) . A POR is when you find yourself doing something physical in real life that is in associated coordination with the music, your environment, or media you are consuming. I...